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Pre-production
Pre-production literally means “before production.” Pre-production is everything that has to happen before your video shoot.
This is the most important part of your production – and it’s where you can be oh-so-tempted to cut corners. Resist that urge! Scrimping on pre-production is like setting off on a long journey without adequate planning. Lots can go wrong as a result.
Pre-production includes:
1- Concept development 2- Budgeting 3- Scripting 4- Storyboarding 5- Developing a shot list 6- Identifying (and hiring) talent 7- Location scouting / Site visit.
Crew scheduling Any other planning element specific to your video.
Production
When it comes to video, production has two meanings, depending on the context. First, when it’s used with video, as in video production, it’s a general term that means the whole process.
But when it stands alone, and when it’s describing the process, it has a very specific meaning: production is the process of filming your raw video shots. For example, your vendor might say, “During production, we’ll be using our shotgun mic on a boom pole.”
Everything that happens on set – from carrying in the gear, setting up the lights, applying make-up to the talent, rolling the cameras – all of it falls into the production bucket.
Post-production
Post-production includes everything that happens after production, but mostly, post-production refers to editing.
In post, the video is assembled per the storyboard you created as part of pre-production. Music is added, as are graphics and effects. Then the client watches the draft and makes change requests. More edits are made, and a new draft is delivered for inspection. This process continues until the client is satisfied. Then the video is finished (with color grading and audio sweetening), and the file is encoded and delivered.